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▒ + We link Korea and the world

The Korea Post Media, established in 1985, consists of: (1) Top Headlines Today (online e-daily and bilingual Korean-English), (2) The Korea Post Online (online English and Korean updated daily) and (3) The Korea Post (all-English print monthly). The Top Headlines Today has a readership of 65,000 ambassadors, CEOs and other important opinions leaders of Korea and the world, The Korea Post Online has a traffic of 20,000 persons per day, and The Korea Post is read by 35,000 leaders in the government and business circles and various other segments of society in Korea and the international community. One of the main features of The Korea Post Online is the real-time publication in English and Korean of all the major headlines of a total of 33 Korean-language dailies (both off-line and on-line dailies). The Korea Post is Korea's largest English print monthly focusing on national affairs, economy, trade, foreign relations, travel, science, culture, and other areas of professional and general interests. At this time, I would like to relate a brief personal story. One of my seniors told me when I was at The Korea Herald (Korea's largest English daily newspaper) as Cultural Editor back in the 1970s, "A media will live without advertisement, but not without readers."I was about to establish The Korea Post and I told myself that I would keep his advice alive in my heart at all times. On Nov. 27, 1985, I established The Korea Post Co., Ltd., and since then we have been publishing the English monthly without even one missing issue. During these years, the market conditions have changed considerably with an overwhelmingly large number of new English magazines and publications coming into existence--making it extremely difficult for The Korea Post (as well as the new comers) to stick to the advice of The Korea Herald senior that the interests of the readers came before those of the advertisers. Some of the owners of the new magazines were advertising managers and they knew how to get more advertisements than those run by the journalists.

▲ Publisher-Chairman Lee Kyung-sik has interviewed the Presidents, Prime Ministers and many other important personalities of Korea and around the world. They include: President Kim Dae-jung of the Republic of Korea, President Kim Young-sam, Prime Minister John Major of the United Kingdom, Presidential Candidate Lee Myung-bak of Korea, Prime Minister Kjell Magne Bondevik of Norway, Prime Minister Tarja Halonen of Finland, President Joseph Estrada of the Philippines, Prime Minister Begum Khaleda of Bangladesh, President Fidel Ramos of the Philippines, Commander-in-Chief Gen. John A. Wickham, Jr. of the UNC/EUSA/USFK, President Ntsaagiyn Bagabandi of Mongolia, President Olusegun Obasanjo of Nigeria, President Luis Alberto Monghe of Costa Rica, Prime Minister Richinnyam Amarjargal of Mongolia, Prime Minister Aziz of Pakistan, United Nations Secretary General Ban Ki-moon, Presidential candidate Chung Dong-young of the National New Democratic Party (right), Chairman Kim Geun-tae of the Uri Party, Movie/TV stars (Choi Bul-am, Nam Sung-hoon, Kim Sang-soon and MBC top actress Noh Kyung-joo).

The advertisements, on which the media rely more and more in Korea as the main revenue source, were given by the public relations people at the Korean companies who were far from knowing the difference between those catering to the advertisers and those who valued the reader interest more. Furthermore, there was a distinct difference between the advertising managers and the journalists in terms of personal relationship and the sociability and the difference was definitely in favor of the former advertisement mangers. Naturally, it had to be a tough competition against the journalist-turned publishers. However, thanks to the enormous expansion of the 'English language infrastructure' in Korea, where more and more people learned the English language, the situation has begun reversing. The advertisement-giving public relations personnel gradually learned to differentiate between the ones that catered to the advertisers and those who feared the readers. For The Korea Post, there has been a great change, and recently made an 'epochal evolution' for the interest of the readers. In October last year, The Korea Post started emailing to its readers 'Top Headlines Today' (Korean Daily Media Headlines) every morning. The recipients are the resident ambassadors in Korea and the non-resident ambassadors around the world and also other members of their embassies. The readership also includes local and interantional busienss CEOs and other eminent Koreans and foreigners who needed to keep themselves abreast of the times in English. Some ambassadors asked The Korea Post permission to forward them to a dozen other recipients at their embassies, to which The Korea Post consented with pleasure. The number of the readers of the Top Headlines Today emailed by The Korea Post continues to increase at an enormous rate and soon we anticipate that the number of readers will increase to millions. Will there not be competitors for the 'Top Headlines Today'? It is not very likely because it requires the fastest and best-quality translator who can turn out 10 pages of top-quality translations within two hours every morning. At The Korea Post, the translator (winner of the Top Prize at the Korean Literature Translation Award hosted by the major English daily The Korea Times and a leading Korean-language daily Hankook Ilbo) does it as labor of love and in a spirit of service to the readers. It is why the Top Headlines Today is transmitted to the readers free of charge--as long as they are the readers of The Korea Post. In addition, there was an even more important development at The Korea Post. It was the daily and real-time updating of the important contents of the internet of The Korea Post, which we therefore renamed The Korea Post Online. One of the most important features of The Korea Post Online is the Video Network which will introduce real-time the National Day and various other events of the embassies and the activities and other developments at the different segments of Korean society and the world. The Korea Post Online also publishes the 'Top Headlines Today' at a prominently displayed section on the front-page window. By clicking the 'Top Headlines Today' on The Korea Post Online, the visitors can learn what has happened in Korea and around the world in the past one year by searching it there. When The Korea Post was established in 1985, as was briefly mentioned earlier, we said, in clarifying our position as follows: The Korea Post is the largest English-language business-consumer monthly magazine published in Korea, focusing on national affairs, economy, trade, foreign relations, travel, science, culture, and other matters of professional and general interests. There is not much change today--other than the birth of the two new media. We also said: The Korea Post does not simply recap last month's news. The articles go beyond spot events, provides an authoritative analysis of the news trends, and presents forecasts to inform the readers where they lead. We present insightful and analytical information and all major developments in Korea and around the world with special emphasis on the government, political arena, foreign relations, business world, travel industry. The editorial content covers the developments and events occurring in each field and discusses their implications. The Korea Post not only introduces Korea to the outside world but informs the domestic English readership on major developments outside the country. The Korea Post also is an indispensable guide to the increasing number of foreigners living in Korea and millions of tourists visiting the country every year. The Korea Post, as was mentioned in the lead, respects the basic journalistic concept that a magazine can live without advertisements, but not without readers. For style, it consults the University of Chicago Manual of Style and for display and makeup selections from the Society of Publication Designers (New York), Jan V. Whites Editing by Design and J. W. Clicks Magazine Editing and Production. And for overall editorial guidance, The Korea Post refers to the selected works on journalism by Roland E. Wolseley, Fraser F. Bond, Warren K. Agee, John Hohenberg, Chilton R. Bush, and Ruth K. Kent. The Editorial Board of The Korea Post is composed of prominent Korean and foreign journalists, scholars and writers. Overall editorial supervision is provided by former Korea Herald Cultural Editor Lee Kyung-sik who is the 1973 winner of Korea's most prestigious Hakook Ilbo-The Korea Times Korean Literature Translation Award, who is the publisher-editor of The Korea Post.

 

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