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Eunpyeong-gu signs MOU with Seoul Tourism Association and Korean Traditional Virtuosos Village Establishment CommissionTo promote Special Culture District and tourism contents

As an area in Eunpyeong-gu, Seoul was designated as the ‘Eunpyeong Bukhan-san Special Korean Culture District,’ municipal administrative authorities and traditional cultural organizations are joining hands to promote traditional culture and arts as well as tourism contents by leveraging these traditional cultural properties.
The Eunpyeong-gu Office (Mayor: Kim Wu-yeong) recently concluded an memorandum of understanding (MOU) with the Seoul Tourism Association and the Korean Tradition Virtuosos Village Establishment Commission to closely cooperate for promoting traditional culture and arts as well as tourism contents in the region with a total area of approximately 640,000 square meters.

▲Mayor Kim Wu-yeong of Eunpyeong-gu (center) flanked by Chairman Choi Dae-myung of the Korean Traditional Virtuosos Village Establishment Commission on the left and Secretary General Park Jeong-rok of the Seoul City Tourism Association

Under the arrangement, the three organizations will cooperate and support each other for invigorating tourism in the special district of experiencing Korean traditional culture, and for pushing forward various programs for regional development, such as building the Korean tradition virtuosos village, other joint programs and marketing.
As part of these programs, they will construct a Korean tradition virtuosos village as a kind of ‘small folk village’ and the Korean literature museum with a total space of 45,000 square meters. Having designed the project of constructing the literature museum in 2013, the Ministry of Culture, Sports and Tourism has been seeking its location and the Eunpyeong-gu Office proposed to build the facility in the region.
The Eunpyeong Bukhan-san Special Korean Culture District comprises a large variety of traditional and modern cultural properties, including a village of Korean traditional houses, the history and Korean traditional house museum, 1,000-year old Jingwan-sa Buddhist Temple, the Bukhan Mountain Fortress Village, the literature museum for three prominent writers, Cheon Sang-byeong, Lee Wei-su and Jung Gwang, and the Geumseong-dang, an ancient shrine which is named as one of important folklore properties.
The Eunpyeong-gu Office has been holding the Bukhan-san Festival annually in the Bukhan Mountain Fortress Village as the first outdoor tourism festival in Seoul. And it plans to develop new tourism promotion programs such as the ‘Bukhan-san Mountain-based Healing Program’, ‘Bukhan-san Korean Culture Festival’ and Eunpyeong Trail.
As a regional tourism industry organization, the Seoul Tourism Association has been playing leading role in attracting tourists since 1961 by operating tourism information centers in Seoul, providing foreign language interpretation service and hospitality education programs.
The Korean Tradition Virtuosos Village Establishment Commission was organized by more than 30 cultural organizations to build a Korean tradition virtuosos village. Its members include Federation of Korean Traditional Clothes Organizations, Korean Association for Preservation of Important Intangible Cultural Properties, and Korean Cultural Properties Craftsman Association.
“The MOU will serve as a momentum of establishing a new foundation for private-public cooperation and support for development of regional culture and tourism industry. I expect it will contribute to expanding chances of enjoying culture and improving happiness and quality of life of citizens by invigorating regional economy,” said Mayor Kim Wu-yeong of Eunpyeong-gu.

이경식 기자  edt@koreapost.com

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