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Seoul Oktoberfest with ‘Early-bird sales’Authentic atmosphere of Munich

General Manager Bernhard Brender of Grand Hilton Seoul hosted the year’s most eagerly awaited social event at his Hotel in western Seoul on Sept. 3, 2016?Oktoberfest 2016. Hosted at the Hotel’s Convention Hall, this year’s celebrations marked the 10th anniversary of Grand Hilton Seoul’s very own Oktoberfest.

▲General Manager Bernhard Brender of Grand Hilton Seoul (third from left) offers a toast with more than a thousand Korean, German and other international guests at the opening of this year’s Oktoberfest at his hotel on Oct. 3, 2016.

Like the original German Oktoberfest, the event featured unlimited Weihenstephaner Hefe Weissbier and Weihenstephaner Original Lager on tap, along with traditional German food including Bavarian White Sausage, Schweinshaxe, Black Forest Ham and a wide choice of buffet dishes. The legendary Anton Band came directly from Munich to perform live music, staff members wore traditional costumes and decorations matching the festivities in Germany. The guests personally experienced the authentic and lively Oktoberfest atmosphere.

In honor of the Hotel’s 10th Oktoberfest, the festival was upgraded with special treats. All attendees were presented with a beauty mask pack and a voucher for premium cosmetic brand TREEANNSEA. Eco-bags, perfume samples and more were handed out to those who posted photos on Facebook and Instagram.

Further great prizes were taken home by the strongest contestants in ‘beer drinking’ and ‘driving the nail’ games.

In addition, the guests were invited to a lucky draw featuring Lufthansa airline tickets, hotel vouchers and plenty of other offerings such as items from Honeydew Rabbit, Moschino, AutoVis and Cafissimo.

This year’s Grand Hilton Seoul Oktoberfest was sponsored by Lufthansa, Weihenstephan, TUV SUD, Agrosuper, HRS, G&L Commerce, Joya, AutoVis, Honeydew Rabbit, TREEANNSEA, Moschino, Imagery Code and Cafissimo among others.

▲Okberfest at Grand Hilton Seoul is generally regarded to ‘represent Germany in Korea’ thanks to its growing popularity among Koreans as well as Germans in Korea.

Grand Hilton Seoul’s Oktoberfest has become the South Korean capital’s largest beer festival with about 1,000 people visiting every year.

Oktoberfest is a beer festival that is traditionally held for sixteen days from the third Saturday of September to the first Sunday of October. It is one of the world’s biggest festivals along with the Rio Carnival and the Sapporo Snow Festival.

The ‘festival of October’, or Oktoberfest, has its origins in the celebration of the marriage of Crown Prince Ludwig and Therese of Saxe-Hildburghausen in 1810, before it became an annual event featuring a traditional costume parade and horse races involving knights.

As Germany’s largest festival, it draws massive crowds with up to 7.5 million tourists flocking to Munich to attend. During the proceedings, over 4 million glasses of beer, 650,000 chickens and 1.1 million sausages are consumed. Massive tents capable of accommodating 5,000 people each are filled with traditional costumes, live music and singing.

이경식 기자  edt@koreapost.com

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