Kim Ji-young, CEO of Daolglobal, which delivers Korea’s “beauty” to the world, said she wants to
spread Korea’s unique gorgeous to global. DaolGlobal hopes to go beyond simple overseas trade to create a platform for Korean culture to be exchanged more actively with the world. Kim Ji-young has been working overseas for 13 years, building diverse networks and exploring 20 countries for various of experiences, seeking to play the role of bridge in Korea and abroad. She also said that makes the beauty and fashion multi-shop brand KOCOPOT into a brand that delivers dreams, hopes and happiness.
Daolglobal launched its friend-like brand "Juliamie." Juliamie is a combination of the lovely girl name Julie and French Amie, which means friend,. It means that she will become a brand that approaches customers friendly with the concept of cosmetics recommended by her friend Julia. The concept of the brand is that you will be pretty if you follow Julia! Julia!' will make you beautiful.
Brand keywords are beauty, which include pleasure, friendliness, happiness, positive and brightness. Brand Identity tried to show a lovely, bright feeling in the logo by inserting hearts into the logo to shape the lovely, bright image of Julia.
Daolglobal launched the new-product “whitening cream”. The product name is ‘Juliamie “30DAY’S”, and its price is 14,500 won.