Daol Globalis a global cosmetic company that brings Korean beauty to the world. It distributes and exports Korean cosmetic products mainly to the Middle East, South East Asia and Africa. It also provides other services such as; business consulting, organizing exhibitions, brand making, etc. Daol Global has partnerships with various types of companies such as trading companies, advertising companies and influencers all over the world. It’s working on spreading the beauty of Korea through more than 20 renowned Korean brands such as Ariul, Style71 and NOHJ.
Daol Global considers the Middle East market as a ‘Blue Ocean’, Daol Global expects the demands of cosmetics to grow in the Middle East market due to the change of distribution trends and global needs.
Daol Global will launch Kocopot in May 2020, a distributing B2B platform targeting the Middle East market.
Kocopot stands for "Korean Comestic (S)pot." It is a multi-shop brand targeting ages 10s~30s women who are into beauty and the changes of trends in global culture and SNS. Along with the Korean Wave, the global beauty market is also interested in Korean culture and beauty, and Korean brands are taking up a growing share of the global beauty market every year. Kocopot is not just putting Korean beauty products on the global market, but it’s a platform that can show a steady K-Beauty trend.
Kocopot’s brand keywords are PLAY, TRY and ENJOY. PLAY means a space where there are plenty of things to enjoy, TRY stands for Storytelling from Product, ENJOY means each consumer will have a product and experience its fits perfectly.
More than 20 brands are in circulation through Daol Global, ranging from premium cosmetic brands to road shops and social cosmetic brands. Currently, cosmetics brands as well as fashion and overall beauty brands are also increasing in their dealings.
Daol Global explained that Kocopot is a platform with great advantages from the perspective of cosmetics makers, foreign partners and buyers who will use the kocopot. From the standpoint of the cosmetics maker, the company is able to support Korean cosmetic companies’ overseas expansion and pioneer sales channels, and it is relatively easy to conduct local market surveys or gather buyer information in collaboration with local partners. In addition, foreign buyers and influencers are also offered a one-stop service to focus only on selling and promoting products. It also explained that using the Kocopot would greatly reduce the risk of export damage caused by business agreements with local overseas partners.
Meanwhile, Daol Global launched its own brand, "Juliamie" in January. Kim stated that Juliami is a combination of a lovely girl name Julia and French Amie, which means "friend." Juliami's newest product is called "Juliami 30days whitening cream." The company is currently targeting countries in East Asia and Southeast Asia, and it will continue to expand its market.