SsangYong’s February 2020 sales dropped 27.4 percent over the same month last year due to depressed domestic auto market, shortages of wiring harness and seven-day suspension of production at the plant.
Its domestic sales declined 32.7 percent to 5,100 units year-on-year due to lower demand resulting from the production cut and the COVID-19 outbreak.
However, despite shrinking domestic market, its G4 Rexton sales was up 34.8 percent from the previous month, helping the company maintain current sales.
The company’s February exports also decreased, but its CBU exports increased 7.3 percent over the same month last year based on smooth sales of the Korando M/T in the European market.
SsangYong Motor has strengthened local marketing programs by participating in local motor shows such as the Motor Show Brussels 2020 and Vienna Auto Show 2020. Base on aggressive local marketing activities, the company plans to expand its exports.
To increase sales at home, the company is pushing an aggressive sales strategy by strengthening customer-centric marketing and events such as customer experience programs and supporter programs.
SsangYong Motor stressed that it saw a decrease in February sales due to the COVID-19 outbreak but will make an effort to increase its sales by strengthening customer-oriented promotions and differentiated global marketing programs.