Shopee Korea, the largest e-commerce platform of Southeast Asia and Taiwan, announced it will recruit startups to participate in the startup accelerator program "Go, ASEAN! K-Startup Accelerating Program 2020 (KSAP 2020)," co-hosted with the Korea International Trade Association (KITA) and WeWork Labs.
KSAP 2020 will help local startups make successful global inroads together with the Korea International Trade Association and WeWork Labs.
Participating companies in KSAP 2020 can receive benefits from global PR, global buyer arrangements, domestic and foreign showcase (Singapore/Tae/Vietnam) such as exemption of commission fees for sales and special marketing solutions for Southeast Asia, strategic seminars and consulting (tax/account/law) for Southeast Asia, support for reporting exports and trademark-related education, and support for distribution of successful programs and articles.
The program will begin with the business presentation webinar on April 2, and support for final selection and benefits for the companies in question will be carried out until the end of December this year. The program will receive additional applications until April 30, following the first round of applications to close on April 1, and more details will be available on the show's official blog.
"We have prepared KSAP 2020 to help local startups advance into the global market, and this will serve as a good opportunity for companies wishing to enter the Southeast Asian market," said Kwon Yoon-ah, head of the company's branch office at Shopee Korea. "Shopee Korea will serve as a partner for companies seeking to enter the Southeast Asian market by partnering with Korean sellers in various fields."
Meanwhile, Shopee was established in Singapore in 2015 and is the most frequently used e-commerce platform by local consumers in seven countries, including Vietnam and Taiwan, the Philippines, Thailand, Malaysia and Indonesia. Although it is a relatively latecomer, it has achieved the top share of mobile shopping in 2019 with its strategy to optimize mobile shopping environment according to local circumstances, accumulated orders of 1.2 billion won, and accumulated transactions of $17.6 billion or more in total (about 20 trillion won a year).