Etihad Guest, the award-winning loyalty programme of Etihad Airways, launched a campaign to encourage members to donate their Etihad Guest Miles to support the prevention and response efforts in view of the novel coronavirus (COVID-19) outbreak in refugee settings.
An initiative in collaboration with the United Nations Refugee Agency (UNHCR) globally and with Emirates Red Crescent in the Middle East, Etihad Guest aims to support basic infection control and adequate containment measures for refugees and other forcibly displaced people.
Robin Kamark, Chief Commercial Officer, Etihad Aviation Group, said: “In these extraordinary times, we need to demonstrate solidarity and cooperation to support those in need. Coronavirus does not discriminate and hits the most vulnerable the hardest. Our members have always been so charitable when donating miles and we thank them in advance for continuing to be so generous with their hard-earned miles”.
Donated miles will be used to purchase essential healthcare equipment including ventilators, gloves, masks and soap. Members who have donated will receive information detailing the monetary value of how their miles have helped those impacted or at risk by the pandemic.