Hanwha Group received six awards at the Sabre Asia Pacific Awards, the world's biggest PR awards with "Clean-up Mekong" and "Hanwha Global Newsroom" campaign, including the Diamond Sabre Awards for Business of the Year.
The Sabre Award is the world's largest PR award established in 1970 by Holmes Report, a global marketing media outlet.
Every year, more than 6,000 works are submitted mainly in the areas of branding and reputation, and 60 experts from global companies, advertising companies, and PR companies select prize winners in each category such as brand, reputation, marketing communications, and digital & social media.
The "Clean-up Mekong: Hanwha Solar Boat" campaign won the Diamond Sabre Awards' Corporate of the Year award and Brand Building category, and the Gold Awards CSR and Social Affairs Communications category.
Hanwha Group implemented the "Clean-up Mekong" campaign to solve environmental problems in Vietnam.
In June 2019, Hanwha Group made two water waste collection boats that operate only on solar panels without oil fuel and donated them to the Vietnamese city of Binh Long.
With the "Clean-up Mekong" campaign, Hanwha Group has won a total of six awards including the Gold Prize at the New York Festival, four Merit awards at the One Show International Advertising Festival, awards in the five categories of Campaign Brief’s The Work 2020 and awards in the two categories at the Busan International Advertising Festival.
The Hanwha Solar Boat is equipped with Hanwha Q Cells' high-performance solar modules to enhance energy efficiency and install conveyor devices to collect floating garbage.
The "Clean-up Mekong" campaign was not just a donation promotion event, but also an effort to enhance understanding and awareness of environmental issues and eco-friendly energy.
The YouTube video, which shows the purpose of the campaign and the work of the solar boat after the donation of solar Boat, has received 13.5 million views since it was posted in August last year. It has been highlighted as a global environmental issue, not a problem in Vietnam.
“Hanwha Sun Forest”, which has been conducted by Hanwha Group since 2011, is a campaign to create eco-friendly forests at home and abroad to prevent desertification and reduce fine dust.