‘Wave Care, Seoyon S&C’s kegel exercise cushion, gains high popularity’
‘Wave Care, Seoyon S&C’s kegel exercise cushion, gains high popularity’
  • Vice Chairwoman Joy Cho
  • 승인 2020.12.22 14:30
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CEO Chang Seong-hae says at an interview with The Korea Post media
Wave Care, a kegel exercise cushion, developed by Seoyon S&C
Wave Care, a kegel exercise cushion, developed by Seoyon S&C


“We have developed Wave Care, the world's first dual-kegel exercise sitting cushion, and obtained a patent for Kegel exercise equipment and neurotransmission research through vibration wavelength principles,” said Chang Seong-hae, CEO of Seoyon S&C.

In an interview with The Korea Post media, Chang said, “Wave Care has been gaining huge popularity since March 2020 when it was launched in the market. In 2020, our company’s sales, led by Wave Care and feminine cleanser Secret Pearl, are expected to reach some 600 million won in 2020.”

Seoyeon S&C is a health-specialized company that produces and distributes the world's first dual-keckel sitting cushion, Wave Care, aimed at "a wave for a healthy life."

“We have achieved great results in online distribution as an emerging powerhouse in the red ginseng market, led by fermented red ginseng Go Sam-in of MK Health Food, which has been developed and distributed in collaboration with Maekyung Media Group since 2010,” he explained.

‘Since 2016, in cooperation with Theragen Etex, a company specializing in genetic analysis, we have launched the "Rizin Style" brand to the market through personal genetic analysis, opening the era of personalized health foods,” he said.

CEO Chang said, “Wave Care, our representative product, is showing various clinical effects by delivering medical-proven vibration motion effects to the nerves of each part of the human body through Wave Care, especially brining good effects for curing urinary incontinence and prostate.

“Through the delivery of Wave Care to oriental medical clinics specializing in cancer and the distribution of specialized health devices, Seoyon S&C has emerged as a hot topic of conversation during the COVID-19 and personal healthcare era,” he noted.

Seoyon S&C is preparing to enter overseas markets to open the global healthcare era, along with plans to develop various products through micro vibration and patents in the future and will grow into a strong healthcare company at home and abroad, he added.

Kegel exercise, also known as pelvic-floor exercise, involves repeatedly contracting and relaxing the muscles that form part of the pelvic floor, now sometimes colloquially referred to as the "kegel muscles".

Kegel exercises aim to strengthen the pelvic floor muscles. These muscles have many functions within the human body. In women, they are responsible for: holding up the bladder, preventing urinary stress incontinence, vaginal and uterine prolapse.

In men, these muscles are responsible for: urinary continence, fecal continence, and ejaculation. The American gynecologist Arnold Kegel first published a description of such exercises in 1948.

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