KB Kookmin Bank unveils a local ad featuring BTS in Indonesia
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KB Kookmin Bank unveils a local ad featuring BTS in Indonesia
  • Kevin Lee 기자
  • 승인 2020.12.29 16:28
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KB Kookmin Bank has released an ad featuring BTS in Indonesia./ Courtesy of KB Kookmin Bank
KB Kookmin Bank has released an ad featuring BTS in Indonesia./ Courtesy of KB Kookmin Bank

 

KB Kookmin Bank has released a local advertisement in Indonesia. The bank said on Dec. 29 that the advertising model is BTS, a global superstar who has been working with KB Kookmin Bank since 2018.

The ad video showed KB Kookmin Bank's bold ambition to become a "Star of Indonesian Finance" that reflects everywhere it needs finance as a strong partner in Indonesia.

BTS's "Dynamite," which topped the Billboard singles chart for eight consecutive weeks, was used in the ad video as the background music to express Indonesia's rapidly rising dynamic.

The bank's advertising model BTS appears in Indonesia, which tells the story of becoming the "Star of Indonesia" that lights up all parts of the city, the cradle of economic development.

KB Kookmin Bank acquired a 67 percent stake in Indonesia's Bukopin Bank in August this year with the support of local financial authorities, becoming the largest shareholder.

"Through this advertisement, please look forward to the future of new Indonesian finance led by KB Kookmin Bank, the star of Korea's finance," an official of KB Kookmin Bank said.


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