By Vice Chairperson Joy Cho of The Korea Post Media
“The business ethics and our philosophy at Cellbay are to try to change the world to turn it into that of beauty and to this end we do all we can.” So said Chairperson Cho Ye-rang at a recent interview with The Korea Post media, publisher of 3 English and 2 Korean-language news media for the past 36 years.
Then she said, “We wish to serve the humankind and we wish to see everyone in the best state of health and beauty, which we would say is the dream of the people, which we wish to try to materialize for them.”
“Everyone wishes to live in the best of health and beauty,” said Chairperson Cho.
Chairperson Cho is receiving appreciation and praises from customers and consumers for the 10,000-Won happiness program at her direct marketing healing center. The Korea Post media recently interviewed Chairperson Cho to listen to her success story.
Chairperson Cho, the youngest daughter of a family of one son and three daughters, began her life as a movie star from an early age and learned corporate management under the influence of her parents who were born in Daegu and ran a textile business.
Madam Cho operated a luxury Italy-made furniture store for 13 years, and showed her business skills and abilities accumulated from her experience of the construction of model houses, government-ordered construction and furniture manufacturing.
She established a hospital with 200 beds for senior citizens and filled the hospital room with the best food in three months through the opening of the kitchen, and boasted the best facilities in the most underdeveloped area of northern Daegu.
Chairperson Cho pushed ahead with the new project in Seoul, planning to establish a bigger hospital and a funeral hall.
She also opened a healing center to introduce her products at a massage shop, delivering a direct market for cosmetics to consumers. Cellbay, the cosmetics company that she founded, has entered its seventh year this year.
She is directly designing and planning all products, trying to benefit consumers directly by reducing costs.
Omnitrition refers to a method where points are accumulated and earned through consumers’ direct service registration.
The operation method of the massage shop at the Cellbay headquarters store in Yeoksam-dong in Seoul is to purchase and store products, and to receive care using four kinds of products through reservation when customers are tired and exhausted.
Chairperson Cho's management style focuses on expanding the business with cosmetics as an auxiliary role and the concept of massage shops and procedures.
Currently, Cellbay cosmetics entered into spas in Vietnam, and about 50 shop directors are gathered to learn the massage procedures developed here. Cellbay is also providing products there and designing experience rooms like its headquarters in Korea.
In Korea, there are about 70 experience healing shops and she hopes to enter the global market in the future.
The key experiences in Healing Center include: Ditto-healing scalp detoxification, foot massage and detoxification, and Tok Tok Cell baby face program.