Daesang Group replaces its corporate image in 24 years
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Daesang Group replaces its corporate image in 24 years
  • Kevin Lee 기자
  • 승인 2021.11.03 11:36
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The new CI embodies a tree rooted on the ground and stretched branches toward the sky.

Daesang Group unveiled its new corporate image (CI) on Nov. 1 to mark the 65th anniversary of its foundation. This is the first replacement in 24 years since 1997 when the group changed its name from Miwon to Daesang.

Choi Sung-soo, CEO of Daesang Holdings, said, "We will pave the way for a leap forward to become a 100-year company with the introduction of a new CI." The new CI embodies a tree rooted on the ground and stretched branches toward the sky.

CI (Corporate Image of Daesang Group)
CI (Corporate Image of Daesang Group)

This means that products and services created based on "nature," which is the basis of the Daesang business, are a virtuous cycle structure that enriches humans and nature.

The group started with Dong-A Hwaseong Industrial Co., Ltd., founded in 1956 by the late Chairman Lim Dae-hong.

In the first year of its foundation, it developed Korea's first seasoning, Miwon, and introduced it to the market, gaining huge popularity. In 1962, it changed its company name to Miwon.


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