LG Display unveils its newest OLED TV technology ‘OLED EX’ on Dec. 29. The next-generation OLED EX display implements LG Display’s deuterium and personalized algorithm-based ‘EX Technology,’ which helps boost the innovative display’s overall picture quality.
The OLED EX name is an acronym of ‘Evolution’ and ‘eXperience’, which represents the company’s goal of providing customers with new experiences through its ever-evolving OLED technology.
OLED displays are self-emissive by nature with their multiple millions of pixels emitting light independently without a separate backlight source. This distinctive characteristic lets OLED EX achieve the perfect black, rich and accurate color expression as well as an extremely fast response time.
LG Display plans to strengthen its leadership and product competitiveness in the large-sized OLED business by integrating OLED EX technology into all OLED TV displays manufactured at its OLED production plants in Paju, South Korea, and in Guangzhou, China, starting from the second quarter of 2022.
"Despite the global TV market experiencing a 12 percent decline this year, we still observed a 70 percent growth in OLED sales,” said Executive Vice President Oh Chang-ho of the TV Business Unit at LG Display. “With our new OLED EX technology, we aim to provide even more innovative, high-end customer experiences through the evolution of our OLED technology, algorithms and designs."