Expanding its functional food lineup

The following article is based on press materials provided by the Public Relations of Sinsin Pharma led by Deputy Director Yoo Hae-Eung.—Ed.

Sinsin Pharmaceutical Co., Ltd. has recently made a debut of three types of new
health-promotion functional food expanding its functional food lineup.
The company is widely known for its efforts to promote a healthy and happy life for the people, especially for the elderly as its corporate mission. The company is known to have customized products for the areas that need management as the age increases.

Three health-promoting functional foods newly introduced by Sinsin Pharm. They are, from left, PGA Plus (for good bones), MSS Plus (for healthy cartilage) and Lactium Plus for sound sleep
Three health-promoting functional foods newly introduced by Sinsin Pharm. They are, from left, PGA Plus (for good bones), MSS Plus (for healthy cartilage) and Lactium Plus for sound sleep

The products launched this time are ‘Premium MSM Plus’ for joint and cartilage health, ‘Coral Calcium PGA Plus’ for bone health, and ‘Sleep Health Lactium Plus’ for sleep health. 
As it is a health functional food that embodies the philosophy of a pharmaceutical company that has been at the forefront of public health for more than 60 years. The company tries to reach consumers with product power while using high-quality raw materials.
‘Premium MSM Plus’ is a product that combines MSM (dietary sulfur), which helps joint and cartilage health, vitamin D, an essential nutrient for bone health, and vitamin C, which protects cells from free radicals with antioxidant action. In particular, OptiMSM, a premium MSM with a purity of 99.9%, was used. It is the first MSM to be registered in the FDA GRAS (US Food and Drug Administration Safety Raw Material Certification System), and it is characterized by minimizing impurities through a four-step distillation process.
‘Coral Calcium PGA Plus’ is a product for bone health that uses clean Caribbean Coral Calcium as its main ingredient, which is light on the stomach and is easily absorbed by the body. Coral calcium is made from organic calcium that has been digested once by corals grown in clean seas. It has a higher digestibility and absorption capacity than general calcium and lower incidence of gastrointestinal disorders. 
In addition, magnesium, which increases the absorption rate of calcium in the body, polygamma-glutamic acid (PGA), which helps promote calcium absorption, and vitamin D, a bone nutrient, are formulated in an optimal ratio for bone health.

In addition to direct physical health, products that help stress care and sleep health were also introduced. ‘Lactium’ of ‘Sleep Health Lactium Plus’ is a product that can help improve the quality of sleep as a raw material developed with the idea that a glass of warm milk helps sleep. It contains ‘theanine’, which promotes the generation of alpha waves, which are brain waves that are felt in a stable and comfortable state, to help relieve tension caused by stress.
“Joint, cartilage, bone, and sleep health are closely related to quality of life, and Sin Sinsin Pharm’s philosophy has been incorporated through meticulous selection and formulation of raw materials,” said Park Jae-won, head of Si Sin Pharmaceutical’s new business team. “We will expand the range of choices for consumer health by aggressively targeting the health-promotion functional food market,” Park said.


Si Sin Health & Life:
Sin Sin HL, an abbreviation of Sin Sin Health & Life, is a brand that encompasses quasi-drugs and health functional foods of Sin Sin Pharm that can help people manage their health closer to the daily life of the people. The representative products are “Miyarisan U,” a probiotic from butyric acid, and “Phycomega,” a plant-based Altage Omega-3.
 

A brief Introduction to Sinsin Pharm:
Since its establishment in 1959, Sinsin Pharmaceutical has been leading the external drug sector by introducing a variety of products for Korean pain care, such as patches, aerosols, and liquid formulations, with differentiated technology. It has the most diverse patch line-up in Korea, including its flagship product, ‘Sinsin Arex’, and produces over 100 types of medicines and quasi-drugs necessary for daily life, such as mosquito repellents, sweat inhibitors, and bruise relief ointments. Sinsin Pharm possesses the core technology of the Transdermal Drug Delivery System (TDDS), and uses its potential to be applied to various pipelines as a growth engine, continuously reinforcing product production capacity and R&D capabilities necessary for this. have. Sinsin Pharm, which celebrated its 63rd anniversary this year, established the Magok R&D Center in 2020 following the Sejong plant in 2019, strengthening its R&D capabilities along with global standard production capacity. 
Through this, Sinsin is actively promoting the development of high-value-added patches using our existing strengths in patch manufacturing technology in fields closely related to the life of the elderly, which is becoming more important in our society, which is rapidly entering an aging society. 


Beginning of development:
In the 1950s, the Korean War ended and people were busy trying rebuild their disrupted lives. Many lived with muscle pain caused by physical labor and didn’t have any means of treatment. 
With a low per-capita income, most people could not afford the exclusively sold Japanese plaster products. President Young-soo Lee of Sinsin Pharma believed that it was, "urgent to treat muscle pain that afflicts people as much as hunger," and introduced technology from the Japan Nichiban Incorporation in July 1969.
More affordable plasters were then manufactured, allowing the general public to conveniently use the products. Since then, Sinsin Pharm has become well-known for it's plaster products, while also developing new technology and specializing exclusively in external-use medicine. Sinsin Pharm experienced steady post-war growth but was briefly impacted by the Korean financial crisis of 1999. 
However, with the outstanding management skills of Vice President Han-Ki Kim, the crisis was turned into an opportunity. Based on these achievements, the company was listed in KOSDAQ in 2017. With the construction of the new manufacturing plant in Sejong City, Research & Development center in the Magok District, and aggressive corporate overseas expansion, Sinsin says it will stand by its corporate philosophy of always remaining "new" and "trustworthy" in the eyes of the public.

Products and exports: 
Sinsin's famous medicinal plaster products (also known as "Pas") are well-known and widely used. Sinsin Pharm manufactures more than 100 different forms of medicine and sanitary aids. The company’s flagship product, SINSINPAS-RX, represents its most popular non-prescription drug. Because of it's very few side effects, it can readily be sold in convenience stores. 
The Sinsin products are manufactured with new materials including, NSAIDs (Nonsteroidal Anti-inflammatory Drugs), plasters, and cataplasms. Easy-to-use aerosol sprays, such as SINSIN AIRPAS, AMURO-SPRAY and MUZOMU ALPA are also created by the company. In addition, they manufacture various products for daily life, such as mosquito repellents, anti-perspirants, and a bruise treatment cream. The company is considered the sole maker of Sinsin Lindane Lotion, a scabies treatment drug available in Korea. 
Sinsin says: “It is our mission to manufacture trusted medicinal products that are indispensable to the general public and we have been an exporter of pharmaceutical products since 1971. We export various forms of products such as plasters, adhesive bandages, and cooling sheets to 35 countries worldwide, including the United States and Canada.”
Social engagement:
Sinsin has sponsored the Jangmiran Foundation, which supports athletes involved in non-popular sports, helping them to achieve their dream. Furthermore, in 2017 Sinsin sponsored the Korean Wheelchair Curling Association. Through Suwon Patriots and the Veterans Affairs Department, Sinsin states that it will continue to support veterans who have contributed to society with a fixed conviction, “It is our mission to create a healthy society where people in need of help are not excluded.”
 

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