Korea Racing Authority, led by CEO Jung Ki-hwan, has released the official emblem commemorating the 100th anniversary of Korean horse racing, promoting the history of a century of Korean horse racing, and spurring efforts to make horse racing a national sport.
KRA unveiled the official emblem on April 3, symbolizing the slogan “Together with the people, the new 100-year dream of Korean horse racing,” which was declared at the inauguration ceremony of the Korean Racing 100 Years Commemorative Project Promotion Committee on March 24.
The new official emblem, introduced to mark the 100th anniversary of Korean horse racing, focused on disseminating a message containing the meaning and value of the 100-year history of horse racing to the public and expressing the future value of the growing horse industry and horse culture.
The emblem, which was released this time, visually expressed the shape of a horse leaping for the 100 years until today and a new 100 years, and it contains the will and hope that the horse and the people run towards a happy future.
In addition, the blue used in the corporate logo was used as a representative color to express comfort and intimacy.
It emphasized the efforts of the Korean horse society for future growth and also revealed the value of restoring public trust.
Meanwhile, KRA plans to do its best to spread the value of 100 years of horse racing and to restore public trust by actively utilizing the emblem in major events and public relations media.