South Korean home appliance maker LG Electronics Inc. said Thursday it will launch a signature organic light-emitting diode (OLED) television series with wallpaper design.
The new LG Signature 4K OLED W series features the latest TV technology of high resolution for cinema-quality color and boasts an OLED panel measuring only 4 mm.
The W stands for wallpaper and refers to the TV's new "picture-on-a-wall" design, the company said. The model won an award at this year's Consumer Electronics Show in Las Vegas.
The new model featuring a 65-inch panel will hit local shelves on Saturday for 14 million won (US$12,300), officials said. The 77-inch model will be launched later this month.
The tech company said it also plans to launch an ULTRA UHD model that uses "Nano Cell" later this year. The technology uses uniformly sized particles approximately one nanometer in diameter to create more accurate colors that can be viewed from wider angles.
"LG aims to expand the premium TV market by giving more choices to consumers with OLED TVs and super ULTRA UHD TVs using Nano Cell technology," Kwon Bong-seok, vice president of LG, told reporters in Seoul.
There will be five LG OLED TV ranges for this year -- each coming in two screen sizes -- that are priced between 3.69 million and 14 million won.
South Korean archrival Samsung Electronics Co. is also scheduled to unveil its wallpaper line-up later this month. (Yonhap)