Pernod Ricard Korea, the Korean unit of the global wine and spirits company Pernod Ricard Group, donated 28 iPads to the Yurak Social Welfare Center located in Jung-gu, Seoul in an attempt to help strengthen digital literacy among neighbors excluded from online classes due to a lack of IT devices.
The iPads were all classified as idle resources according to the company’s IT policy as they had exceeded their predetermined expiration dates. However, the company conducted quality checks and selected iPads that were deemed perfectly functional. Instead of disposing of the electronic devices, the company decided to donate them to the local community in order to provide local residents with an opportunity for online learning, contributing to addressing imbalances in digital learning and achieving circular making.
CEO Frantz Hotton of Pernod Ricard Korea commented, “This year again, we checked idle IT devices in the company and donated them to the local community hoping that they are put to good use for the people who need the devices. Pernod Ricard Korea will continue to pursue sustainability in the relevant industry, practice circular making and saving of energy and resources.”
Meanwhile, in line with the Pernod Ricard Group’s 2030 Sustainability and Responsibility roadmap ‘Good Times from a Good Place’, Pernod Ricard Korea has been performing a variety of activities to practice responsibility and sustainability and establish circular making.
The company donated 16 iPads to Gangnam Dreamville in September last year. In addition, it announced a plan in September this year to streamline the secondary packaging of its key whisky brands, contributing to reducing resource waste and effectively addressing the issue of waste treatment along with a plan to replace all its corporate business vehicles with eco-friendly mobility to reduce carbon emissions.