Media entertainment group IHQ signed a three-way memorandum of understanding (MOU) with its subsidiary Korea Rural Broadcasting Corporation and Upsky to support the promotion of Vietnamese export companies, IHQ said on Dec. 22. IHQ, which has experience in exporting content to Vietnam, through this MOU.
IHQ, which has experience in exporting content to Vietnam, plans to set a bridgehead for various companies to enter the Southeast Asian market through this MOU.
IHQ held a business agreement ceremony at the office building in Gangseo-gu, Seoul, attended by Park Jong-jin, CEO of IHQ, Kim Myung-rae, CEO of Korea Rural Broadcasting Corp., and Yoon Chan-il, CEO of Upsky.
Through this MOU, they will continue to jointly produce contents and projects related to △ cooperation in discovering and promoting domestic Vietnamese exporters and products △ joint business model planning and commercialization using domestic Vietnamese export-related contents △ events to boost exports of Vietnamese exporters.