New Hyundai KONA gets bolder, more dynamic, EV-led design
Hyundai Motor unveiled an EV-derived, futuristic design for its new generation KONA subcompact SUV on Dec. 20. The upscaled model will be available in four variants, including all-electric (EV), hybrid electric (HEV), internal combustion engine (ICE) and sporty N Line, with a universal architecture for all and unique styling for each.
With the all-new KONA, Hyundai Motor has brought its commitment to sustainable mobility and technology-led design thinking to expand its EV offerings — innovated and advanced by the award-winning IONIQ lineup — while also meeting the diverse mobility needs of its customers with a variety of powertrains.
“Upscaled with KONA's unique character, the all-new KONA confidently expresses its bold and dynamic presence,” said Lee Sang-yup, Executive Vice President and Head of Hyundai Design Center. “KONA has evolved in every respect to embrace an even wider range of diversity, to become a true lifestyle supporter."
Upscaled KONA conveys more dynamic road presence, accommodates more ‘living space’
The all-new KONA has evolved into a larger yet still urban-centric SUV with bolder styling that conveys a more dynamic road presence and driver-centric interior. To provide maximized ‘living space’ for customers, the all-new model grew to 4,355 mm in length, which is 150 mm longer from the previous generation, based on the EV variant. It also gained 25 mm in width and 60 mm in wheelbase length compared to the outgoing model without losing any of its iconic design identity.
Unlike most vehicles that are made available with a variety of powertrains, the KONA started with the EV variant design, which was then adapted the design for the ICE, HEV and N Line models. This unconventional approach allowed Hyundai to bring tech-centric design thinking to all KONA variants. Despite the shared architecture, EV, ICE/HEV and sporty N Line model has distinctive futuristic styling.