Ananti is rapidly growing into a hotel and resort company with annual sales of 1 trillion won (expected at the end of this year) based on its unique architectural design called "Ananti Style."
CEO Lee Man-kyu of Ananti said, "If Village de Ananti (Busan) is opened in June this year, the advance payment for sale (331.8 billion won), which had been held as a debt until last year, will be converted into sales, and the cash of about 500 billion won in sales will be introduced this year."
The growth rate is nearly five times that of sales (219.8 billion won) in 2021. None of the domestic hotel and resort companies have achieved 1 trillion won in sales yet.
Even Hotel Lotte, which has 27 domestic and foreign hotels (as of the end of March 2020), is on the decline, peaking at 906 billion won in sales at the end of 2019.
In 2019, when Hotel Shilla was in its heyday, sales of its hotel and leisure division were only 570.5 billion won.
The value of Ananti is also recognized abroad. In November last year, it signed a memorandum of understanding (MOU) with LBO, a Singaporean investment company.
It decided to open its first overseas store in Singapore and use Singapore as a bridgehead to enter Asian markets such as Japan in the future.
CEO Lee said, "We will compete with K-hotels and resorts that contain Korean lifestyles."