Pernod Ricard Group’s Martell Mumm Perrier-Jouët publishes its CSR report
Pernod Ricard Group’s Martell Mumm Perrier-Jouët publishes its CSR report
  • Kevin Lee
  • 승인 2023.01.30 10:55
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It unveils its progress made across 12 areas such as Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting.

Pernod Ricard Group, the global wine and spirits company, published its 2021/22 CSR report which unveils the sustainability and responsibility progress achieved by Martell Mumm Perrier-Jouët(“MMPJ”). Martell Mumm Perrier-Jouët, an affiliate of Pernod Ricard Group, produces the prestige cognac ‘Martell’, along with the prestige champagne ‘Perrier-Jouët’, ‘Mumm’, which serves as a symbol of celebration, and private collection ‘RSRV’. 

Martell Mumm Perrier-Jouët announced its progress in 12 scopes including Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting, which all form a sizable part of its key initiatives. 

The company is experimenting and practicing a variety of regenerative viticulture methods with zero herbicides in order to improve the sustainability of soils and maintain the biodiversity of vineyards. It has also held three major certifications on sustainable viticulture for six years and shares any relevant knowledge and experience with its wine-growing partners to help all of them also achieve the relevant certifications by 2030.  

Moreover, the company has been making a concerted effort to optimize its entire supply process to reduce its reliance on fossil fuels and mitigate CO2 emissions considering both the implications of its upstream activities in reducing consumption and its downstream initiatives with regard to waste recovery. It has been developing sustainable packaging solutions by reducing the weight of its bottles, and omitting plastic from its secondary packaging to improve recyclability. In fact, such efforts led to decreased greenhouse gas emissions by 12% between 2017 and 2021. Currently, Scope 1,2 and 3 *are being implemented to reduce overall carbon emissions by 50% by 2030. 


When it comes to Valuing People, the company is engaged in a range of efforts to reinforce the competencies of its employees and promote diversity and inclusion throughout its supply chain. Furthermore, it has been continuously operating the responsible drinking campaign to prevent the misuse and excessive use of alcohol and reduce harmful alcohol consumption. 

CEO Frantz Hotton of Pernod Ricard Korea noted, “As a company that produces wine and spirits that require over 10 years of time and care to mature, managing vineyards in a sustainable way is one of the prerequisites in providing consumers with the best quality products. Pernod Ricard Korea will continue to introduce Martell Mumm Perrier-Jouët products to the Korean market that uphold their standards in quality while satisfying the need for sustainability.”

Meanwhile, Pernod Ricard Korea has been carrying out various activities to practice responsible management and establish circular making in line with Pernod Ricard Group’s 2030 Sustainability & Responsibility roadmap. ‘Good Times from a Good Place’. The company donated iPads to the Yurak Social Welfare Center in Jung-gu, Seoul in November and reduced the secondary packaging for its key whisky brands in September, which both helped reduce the waste of resources while addressing waste treatment. Also, the company is joining in the effort to reduce carbon emissions with its plan to replace its entire business vehicles with eco-friendly mobility options. 

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