The Citibank Korea Inc. (CEO Jin-Hei Park, www.citibank.co.kr) was awarded Mobile Banking Initiative of the Year for Korea on July 25, 2017 for its mobile app from the renowned Asian Banking & Finance magazine, host of the 2017 ABF Awards. An awardee was selected from each country in Asia.
Citibank Korea Inc. launched ‘NEW Citi Mobile App’ last year by combining its banking and card apps into a single app in December. The new app enabled customers to inquire their balances and view latest financial transactions without having to log in. It also allowed customers to process all banking and card transactions by logging in with their ID or fingerprint. All these functionalities were implemented for the first time in Korea.
“NEW Citi Mobile has met the ever-changing demands of today’s financial consumers and allowed customer to transfer money up to KRW5MM per day to one’s own accounts as well as to payees without any authentication beyond a login. Citi also implemented innovative services by going paperless. There is no need to visit branches for opening accounts, issuing check cards, and applying for Salaried Unsecured Personal Loan,” said a representative from Asian Banking & Finance, citing the reason for selection.
“This award is meaningful because it demonstrates customers’ trust in our app, and we are so grateful for that. We will continue to launch innovative services by harnessing new technology so that customers can transact in the best-in-class digital environment in an easy and convenient manner,” said Min-Kwon Kim, Head of Digital Banking at Citibank Korea Inc.
Citibank Korea Inc.:
Citibank had opened its first branch in Korea in 1967, and was born newly as Citibank Korea Inc. (CKI) through integration with KorAm Bank in 2004. CKI provides the first class financial products and services based on the various products and know-how of Citi with global network including more than 200 years of history and 200 million customers in more than 160 countries. CKI delivers new financial world to the customers through development of innovative financial products and services, encompassing from corporate and investment banking to consumer banking, wealth management and credit card. Furthermore, Citibank Korea Inc., as a responsible corporate citizen, conducts diverse community activities in the areas of financial education, next generation education, woman, diversity, community, and environment consistently in corporation with sound non-profit organizations.