Hanwha Precision Machinery Co., Ltd. (CEO Yeon-cheol Kim) conducted a partnership day on June 21 in Munich, Germany, to sign contracts with six European distributors. Hanwha Precision Machinery Development Overseas Sales/Marketing Representatives, including Dr. Woo Sok Chang and Head of Robotics Business, attended the event and signed a contract with Comher of Spain and agents of European countries such as Dugard of UK, Engram of Poland, HB Turkey of Germany, Mactech of France, and Origo of Hungary. To celebrate this event, the first European distributor, Dymato of the Netherlands, also attended the ceremony.
Starting new business with these European distributors, Robotics Division of Hanwha Precision Machinery launched its robot brand name as “Hanwha Robotics,” with the intention of obtaining a position in the robot market. Europe is the most active market for collaborative robots and is the hub of the global robot industry. Hanwha Robotics is entering the European market in earnest through the signing of this agency.
Meanwhile, the collaborative robots market is one of the most popular products in the paradigm of the 4th industrial revolution, with a high growth rate of 55% or more per year. Hanwha Robotics has entered the domestic, Chinese and Southeast Asian markets and is expanding its position in the collaborative robots market. Recently, it has established a manufacturing joint corporation in Singapore and is spurring business.
“We are pleased that Hanwha Robotics has entered the European market through this ceremony,” said Dr. Woosok Chang, the head of Hanwha Robotics. “We are planning to establish a sales office in Germany within the third quarter of this year. We will continue to expand our global market through continuous investment in robotics business.” (Hillary Kang)