The Oriental Brewery Company (OBC) in Korea, a leader in the beer industry in the country, is putting spurs to training talented global manpower after becoming a family member of the world’s largest bear producer, Anheuser-Busch InBev (AB InBev).
According to sources at the OBC, the training program focuses on ‘DPC’ that stands for Dream, People and Culture. The idea involved is that all the employees of the OBC, including the executives, share a dream of making OBC the best beer company that “brings the people together for a better world.”
OBS is known to provide unreserved support for the employee training with the belief that it is the people who make that dream come true.
The OBC is expanding its exchange with its parental company, AB InBev, based on the global employee training based on the key management philosophy that puts ‘people’ first. The training is given with a special emphasis on practicability in that what was learned on the job could be used in actual performance of work.
The OBC supports the training of a selected number of executives and employees with good improvement potential through an in-house MBA program named ‘Business@ABI’ jointly organized by the AB InBev and the China Europe International Business School (CEIBS), where training is provided not only by the CEIBS professors but also experts from the different business categories.
Employee training is considered an essential element for business companies for continued development and growth conducive to maintenance and promotion of international competitiveness. In this context, the OBC’s ‘DPC’ (dream, people and culture) appears to merit a closer look. Excerpts from the ‘DPC’ of the OBC follow:
Our Dream fuels our ambition for the future and always pushes us to achieve more. Our dream is to be the Best Beer Company Bringing People Together for a Better World. As a top five consumer goods company, we can bring people together in ways that few others can. And for us, togetherness means building common ground, strengthening human connections and achieving something together that cannot be accomplished alone. Together, we are united by a dream to enrich the communities in which we live and work, always striving for a Better World.
AB InBev has built leading positions in the most important beer profit pools in the world, through a combination of solid organic growth and selected, value-enhancing acquisitions and combinations. We follow a clear Focus Brands strategy in which the majority of our resources are devoted to those brands which we believe have the greatest long-term growth potential. Investment behind our brands is fueled by a disciplined approach to cost management and efficiency and, more specifically, the continuous reduction of non-consumer and non-customer facing expenses. We have a strong track record of industry-leading margins and cash flow generation.
What really brings our strategy together is our Dream-People-Culture platform which is rooted in our 10 Principles and is the driving force behind our culture and everything we stand for as a company. Despite having operations in many countries around the world, with different national cultures, we operate as one company, with one Dream and one culture to unite us, and a clear focus on having the right people in the right place at the right time.
Our culture is built on ownership, informality, candor, transparency and meritocracy. We set ourselves stretch targets and are never completely satisfied with our results.
Our culture not only defines who we are, but also provides the energy and the focus to drive forward and achieve our Dream to be the Best Beer Company Bringing People Together for a Better World.
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