AmorePacific and Parfums Christian Dior sign strategic partnership agreement

The two global cosmetics companies, both leading players in Asia and Europe respectively, expect that this new-found strategic partnership will bring a plethora of innovative beauty experiences to the broader customer base around the world, and help both companies to further strengthen their growth trajectory in the global cosmetics market.
“This agreement holds great significance in that our ‘Cushion’ technology is appreciated by one of the world’s most respected luxury brand companies and a powerhouse in the global beauty industry,” said Sang-Bae Shim, president of AmoreKorea Corporation. Then he said that AmoreKorea will continue to invest in developing cutting-edge modern technologies such as the ‘Cushion’ to create its vision of ‘New Beauty.’
Note: The ‘Cushion,’ developed by AmoreKorea, refers to a revolutionary make-up compact built with a specially-designed sponge that safely contains and preserves a liquid formula comprised of foundation, sun protection and various skincare ingredients. Since the launch of the ‘IOPE AirCushion®’ in 2008, AmoreKorea Group has so far introduced ‘Cushion’ products under 13 different in-house brands. The ‘Cushion’ has gained unprecedented popularity around the world, giving birth to the creation of a new make-up category. AmoreKorea has submitted 143 patent applications and currently holds 14 patents registered in both South Korea and abroad.