LG Electronics has joined hands with world-renowned film director Michael Bay to promote "LG WING," the company said on Nov. 10.
"LG Wing," LG Electronics' strategic smartphone, appeared in the recently released trailer of the movie "Songbird." In the trailer, the characters naturally expressed the features of the product, using the swivel mode of the LG Wing to make video calls.
The Songbird is produced by Michael Bay, the world-renowned film director of the Transformers series, and directed by Adam Mason. The cast includes "Demi Moore," "K.J. Apa," and "Sophia Carson." It is one of the most anticipated films to be released this year.
An official of LG Electronics, said, “The collaboration is part of the LG Wing's marketing strategy tailored to its global launch schedule. LG Electronics launched this product through Verizon, the largest U.S. mobile carrier, on October 15 and started to target global markets. Starting with the U.S., new products will be released in Germany, Italy, Spain, and Australia sequentially.”
The LG Wing is a product that adds a completely different user experience to the convenience of bar-type smartphones that users are familiar with. Users can use it like a normal smartphone, but if necessary, turn the main screen clockwise to use it with a second screen that was hidden.