Germany’s representative wellness company with over 35 years of heritage, LR Health & Beauty Korea has appointed Cha Bum-kun – a chairman of Team Chaboom – as a corporate ambassador, accelerating its business in the Korean market.
To mark the appointment, LR Health & Beauty Korea held a signing ceremony at its Seoul office, with Mr. Cha and the company’s Country Manager BJ Choi and other employees attending.
Widely regarded as the legend of Bundesliga clubs and one of the greatest Korean football players of all time, Cha will work as a bridge between Korean consumers and a legendary German company, through various activities to introduce the essence of the Germans’ desirable well-being lifestyles.
Cha commented “It is such an honor to be an ambassador of LR Health & Beauty and to take part in its successful start in Korea,” adding that “With hands-on experience in Germany for about 12 years, I will do my best to represent and promote German-style health tips and lifestyles embodied in LR Health & Beauty’s high-quality products.”
Country Manager at LR Health & Beauty Korea, BJ Choi said “LR Health & Beauty has built strong consumer trust for more than 35 years with a wide range of high-quality products that perfectly fit to fast-changing life patterns of today’s consumers. These products are developed and produced based on deep-dive researches into nature and the application of state-of-the-art science.” “We are also very pleased to partner with Cha Bum-kun who is highly recognized as a living legend both in Korea and Germany. In hands with him, we will introduce outstanding qualities and values of our company to Korean consumers in more familiar yet credible ways.”