Yanolja, a global leisure platform company, has attracted a total of 2 trillion won (some $1.7 billion) in investment from Japan's SoftBank Group led by founder and CEO Masayoshi Son. (Son Jeong-eui in Korean name)
Yanolja is focusing on digital transformation of the global travel and hospitality market through Internet of Things (IoT), artificial intelligence (AI), big data, blockchain technology, and cloud-based platforms.
Yanolja, one of the fastest growing travel companies in the world, offers integrated travel services such as accommodation, leisure, transportation and restaurants.
Yanolja is planning to actively invest in technology development and digital transformation to enhance its competitiveness in the global hospitality market by utilizing funds that were attracted this time. In particular, it is moving to upgrade automation solutions based on AI technology and personalization services through big data.
"We will connect the global leisure market through technology," Yanolja CEO Lee Soo-jin said after announcing the investment. "We will continue to lead market changes as the world's No. 1 hospitality tech company and travel super app with differentiated technology."