Hyundai Motor launched a global campaign, ‘Expecting Generation One,’ with the online premiere of a short film signaling its commitment to fight climate change and achieve carbon neutrality in order to secure a habitable world for future generations, on Oct. 6.
The campaign reinforces Hyundai Motor’s recent declaration at the 2021 IAA Mobility Show in Germany that it aims to achieve carbon neutrality in its products and global operations by 2045 through clean mobility, next-generation platforms and green energy.
Hyundai Motor plans to roll out more customer communications for ‘Expecting Generation One’ throughout the remainder of the year.
“With this campaign, Hyundai aims to build consensus with customers about the value of planning for future generations,” said Thomas Schemera, global chief marketing officer of Customer Experience Division of Hyundai Motor Company. “Our action is not just for us living in the present, but also for all future generations, including the ecosystems of our precious planet.”
In the campaign film, which debuted on Oct. 6 on the company’s official YouTube channel and other platforms, mothers and grandmothers from around the globe are seen and heard conveying their heartfelt wishes for a sustainable world in which future generations of people, animals, plants and ecosystems can thrive together.
“As we advance our efforts in clean mobility and green energy, Hyundai Motor will continue to engage customers through campaigns such as ‘Expecting Generation One’ so that they can be part of the journey and share our vision of Progress for Humanity,” Schemera said.