KOTRA held a ceremony for the 60th anniversary of its founding at its headquarters in Yeomgok-dong, Seoul on June 20.
The ceremony was attended by major figures from all walks of life, including Jang Young-jin, the first vice minister of the Ministry of Commerce, Industry and Energy, Kim Kyung-man, chairman of the Democratic Party's Special Committee on Small and Medium Business, Lee In-ho, president of Korea Trade Insurance Corporation, and Lee Kwan-seop, vice chairman of the Korea International Trade Association.
President Yu Jeoung-yeol of KOTRA said, “Although there is a great deal of uncertainty due to global inflation and low growth, there are new paradigms such as the transition to a digital and low-carbon economy and the reorganization of global supply chains, and business opportunities and hopes are seen.
“KOTRA will establish a new vision of Korea’s Global Business Platform connecting the world and the future to mark its 60th anniversary, and as a national trade and investment support organization, it will contribute to the national economy through global business support and become a platform that will lead the future of trade and investment.”
In addition, KOTRA suggested three main directions, preparing for the new 60 years.
Yu said, “First, on the occasion of the 60th anniversary of our foundation, we will make this year the beginning of the era where anyone can export and transform into a 'digital trading company' to overcome the limitations of traditional export marketing and broaden the base of our exports.
“In addition, securing a stable supply chain is a national necessity as we face global issues such as the recent difficulties in supply and demand of semiconductor raw materials and the logistics crisis,” he said.
“We will take a leap forward as an advanced country-type trade investment institution that supports both directions of trade and investment by strengthening the diversification of alternative import lines of core strategic items and the attraction of strategic foreign investment by core industries.”
“Finally, the KOTRA plans to expand global economic cooperation in line with the new trade order as a leading organization that fulfills the responsibilities of advanced Korea in the international community, while strengthening international cooperation on greenhouse gas reduction for carbon neutrality and industrial trade-linked development cooperation in 2050.
President Yu said, “KOTRA has been a representative business platform that supports Korea’s trade and investment by constantly changing in accordance with the needs of the past 60 years.
“In order to preemptively respond to the rapidly changing global trade environment, we will continue to identify the needs of our companies in a timely manner and provide necessary support.”