Pernod Ricard Korea announced on August 16 that Royal Salute, a prestige brand, will launch "Royal Salute 21 Year Old Blended Grain," an exceptionally rare blend of the finest grain whiskies aged for a minimum of 21 years.
Created for celebration, originally crafted to mark the coronation of Queen Elizabeth II in 1953, Royal Salute have constantly researched and explored for the innovation of Scotch whisky for 70 years. The new 21 Year Old Blended Grain is also the legacy of the exploration. It is created with the Royal Salute House’s distinguished style that has its unique technology in whisky production, such as aging or blending, and the craftmanship of the best Master Blender Sandy Hyslop.
This new product is considered as another artwork that shows the delicate and sophisticated blending techniques after the Royal Salute 21 Year Old signature blend and Royal Salute 21 Year Old malts, also meaningful that it is the first permanent blended grain whisky for the Royal Salute portfolio. In particular, it is made with only the finest grain whiskies matured for at least 21 years, making it even more valuable to experience Royal Salute's integrated technology and best value.
Rare whiskies from Strathclyde and the lost distillery Dumbarton are carefully curated by Royal Salute's Master Blender Sandy Hyslop, after studying various undiluted whisky to create a rich and sophisticated new blending combination to craft the Royal Salute 21 Year Old Blended Grain. Also, aged in American oak for years to make a distinguish finish, it presents blended grain whisky with perfectly balanced smoothness and sweetness.
The aroma of spring flowers and the fresh fruit notes of juicy peaches and red apples exquisitely harmonize, and the rich sweetness of honey and vanilla spreads in the mouth, topped with roasted oak flavors such as walnuts and hazelnuts.
The new product is also the first Royal Salute expression housed in a glass flagon (bottle) to give a modern sensibility. The transparent bottle reveals the pure color of the whisky, adding modernity and style to the brand image. These design elements are expected to win the hearts of Gen Z and Millennials as well as female consumers who are sensitive to trends and product quality.
Like this, the best-quality blending and more sophisticated look, Royal Salute 21 Year Old Blended Grain, shines even more when with loved family or friends. The glass flagon, which offers a sweet time like the flavor of blended grain, and contains golden whiskey, is perfect for creating the best gathering atmosphere.
To celebrate the launch of the new product, Royal Salute will open a special pop-up store sequentially, starting with the Shinsegae Department Store Daejeon on the 15th, followed by the Maison Galleria Hannam and the Shinsegae Department Store main branch. The pop-up stores will present a new modern and stylish look of Royal Salute, while offering a gifting program and special gifts in store for the Chuseok holiday.
“Royal Salute 21 Year Old Blended Grain is an exceptionally rare high-aged whisky with a sophisticated, artistic flavor created by Royal Salute's outstanding blending techniques," said Miguel Pascual, Marketing Director of Pernod Ricard Korea. “Young consumers are as well seeking for new prestige lifestyle, and this product will satisfy the needs of diverse whisky consumers who look for unique products that offer both rarity and quality.