Ananti’s eco-friendly project group, Team Hawk Eye, is engaged in various activities for a sustainable environment

Pernod Ricard Korea announced that it has selected Ananti's Hawkeye team, which has planned the ‘Cabinet de Poisson’ project with the aim of a sustainable environment, as the winner of the ‘Aberlour Craftsmanship Award’. 

‘Cabinet de Poisson’ is Ananti's eco-friendly project for a sustainable environment, including replacing amenities and bottled water in rooms, as well as disposable products that cause environmental pollution such as straws, cups, and envelopes with eco-friendly materials. Pernod Ricard Korea highly appreciated their efforts and meaningful activities, and awarded it to not specific person but team for the first time at the Aberlour Craftsmanship Awards.

 Team Hawk eye of Ananti, the winner of the Aberlour Craftmanship Award.
 Team Hawk eye of Ananti, the winner of the Aberlour Craftmanship Award.

Team Hawk Eye team, which planned the ‘Cabinet de Poisson’ project, is a key driving force for Ananti's eco-friendly management practice. They introduced solid amenities that do not require plastic containers after a three-year research and development period. It was placed in a biodegradable case made of pulp to reduce the number of plastic containers for amenity, which is nearly 600,000 every year. The fact that chemicals harmful to nature and humans are not used in all products such as shampoo, conditioner, face & body wash, and face & body lotion shows their thoughtful consideration in thinking about nature.

Since then, Team Hawk Eye has been steadily leading the industry by providing bottled water made of eco-friendly materials from containers to labels in all rooms for the first time in the domestic industry. Ananti's complex cultural space, Eternal Journey, is carrying out small practices for a sustainable environment, including sugar cane straws, biodegradable bags, and cups made of PLA materials. 

Ananti is also taking the lead in implementing social responsibility by donating 10% of its profits to environmental organizations through the Green Pass reservation system. The donations are being used for environmental recovery projects such as ocean purification activities and plastic reduction campaigns through the Environment Foundation. In addition, donations were delivered to KAIST Business College to help foster startups and talents to solve environmental problems.

Aberlour has maintained its quality and flavor as one of the best boutique malt for more than 140 years with a small production of double-casks, and has continued to contribute to the community by insisting on the best barley produced within 15 miles. In Korea, based on the beliefs of founder James Fleming, the Aberlour Craftmanship Awards, it shares the stories of experts who practice passion for quality, sustainable activities, and social responsibility, providing new inspiration to countless consumers. 

Miguel Angel Pascual Nombela, Marketing Director of Pernod Ricard Korea, said, "Ananti's team Hawk Eye has been selected as the award winner, because they are a role model of eco-friendly management, and pursuing Aberlour's passion for craftmanship, sustainable efforts, and social responsibility," "I hope their actions, which are in line with Aberlour's beliefs, will draw more attention”.

Meanwhile, Pernod Ricard group announced the 2030 S&R Roadmap based on the UN's Sustainable Development Goals (SDGs), and has made sustainability efforts throughout the business around the pillars of Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting. 
 

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