With the "Clean-up Mekong" and "Hanwha Global Newsroom" campaigns, Hanwha Group won six awards at the Sabre Asia Pacific Awards, the world's largest PR awards.
The Sabre Award was founded in 1970 by Holmes Report, a global marketing media outlet. More than 6,000 works are submitted every year mainly in the areas of branding and reputation.
About 60 experts from global companies, advertising companies, and PR companies select prize winners in each category such as brand, reputation, marketing communications, and digital & social media.
The "Clean-up Mekong: Hanwha Solar Boat" campaign won the Diamond Sabre Awards' Corporate of the Year award and Brand Building category, and the Gold Awards CSR and Social Affairs Communications category.
The campaign was conducted by Hanwha Group to solve environmental problems in Vietnam.
In June 2019, Hanwha Group made two water waste collection boats that operate only on solar panels without oil fuel and donated them to the Vietnamese city of Binh Long.
The Hanwha Solar Boat is equipped with Hanwha Q Cells' high-performance solar modules to enhance energy efficiency and install conveyor devices to collect floating garbage.
The "Clean-up Mekong" campaign was not just a donation promotion event, but also an effort to enhance understanding and awareness of environmental issues and eco-friendly energy.