Oriental Brewery keeps No. 1 in beer exports, leading the liquor industry
Oriental Brewery keeps No. 1 in beer exports, leading the liquor industry
  • By Business Editor Sung Jung-wook with Kim Myung-k
  • 승인 2021.07.09 19:50
  • 댓글 0
이 기사를 공유합니다

Oriental Brewery

Oriental Brewery accounts for more than 80% of Korea's beer exports, maintaining the No. 1 beer exports in Korea and leading the “Korean Beer Wave.” 
Born in 1933, Oriental Brewery has led the Korean liquor industry for more than 80 years.
It is equipped with the latest automation facilities to produce the highest quality beer at three factories in Icheon in Gyeonggi Province, Cheongju in Chungcheongbuk-do, and Gwangju Metropolitan City.

Ben Verhaert, CEO of Oriental Brewery
Ben Verhaert, CEO of Oriental Brewery

It is leading the overseas market by exporting 24 kinds of beer products to more than 24 countries around the world, including "Cass," which has become Mongolia's representative premium beer, and "Blue Girl," the No. 1 market share in Hong Kong. 
In 2012, the company won the "100 million dollar export tower" from the Korea International Trade Association for the first time in the domestic liquor industry.
It features a fresh and pungent taste of youth’s beer "Cass", low calorie beer "Cass Light", Korea's first non-alcoholic beverage "Cass 0.0", "OB Lager", Korean premium beer "Capri", beer king "Birdweiser", original Belgian wheat beer "Hogarden" and Belgian premium beer "Stella Artois" brand.
Thanks to its unique freshness and fresh taste, "Cass" ranks first in brand share and preference, becoming the representative beer of Korea. 
Established by the Doosan Group in 1952, it was purchased by InBev in 1998. In July 2009, it was sold by Anheuser-Busch InBev as the parent company sought to reduce its debt. 

Oriental Brewery office building
Oriental Brewery office building

It was sold to an affiliate of Kohlberg Kravis Roberts & Co.. Anheuser-Busch InBev (AB Inbev) has retained the right to purchase OB five years from its sale, at predetermined financial terms. 
In April 2014, AB Inbev executed its right to repurchase OB. OB became a subsidiary of AB Inbev again. Today OB produces several of Korea's most popular beverages including the OB, Cass and Cafri lager brands. 
All OB beers are brewed from rice, rather than the malted barley familiar to Western beer drinkers. In March 2001, the company merged Cass Beer (State) with the production capacity of 1,120,000 KLE per year, and produced red rock, OBE, Cafri, Budweiser, etc. In July 2002, it was the first beer industry to obtain the ISO 9001 certification from the Korea Standards Association. 
It became a foreign company when it was taken over by Dutch beer company Molte Industries in September 2010 and became a subsidiary of Belgian beer company Anheuser-Bush Inversh in April 2014.

삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.