The donation raised through a consumer engagement event in the Perrier-Jouët pop-up store was delivered to the Biodiversity Foundation.
The Biodiversity Foundation plans to use the donation for the Joy of Diversity project, which places emphasis on the value of nature near us and coexistence with nature.
Perrier-Jouët will conduct various activities that can show the brand's love and passion for nature.
Perrier-Jouët, Pernod Ricard Korea's champagne brand that transforms nature into art, announced on September 7 that it donated 5 million won raised through a consumer engagement event in the Perrier-Jouët pop-up store to the Biodiversity Foundation.
Perrier-Jouët operated the "I am Nature" pop-up store at The Hyundai Seoul in Yeouido-dong, Seoul in May. The I am Nature pop-up store, which embodied the founding spirit and brand philosophy of Pierre-Nicolas Perrier, botanist and the founder of Perrier-Jouët, received a positive response from consumers.
In addition to a space introducing the history and heritage of the brand, the pop-up store also held a meaningful campaign in collaboration with the Biodiversity Foundation. For every upload of a photo taken at the pop-up store with a designated hashtag on social media, a specific amount of money was donated to the Biodiversity Foundation, raising a total of approximately 5 million won.
Pernod Ricard Korea delivered the donation to the Biodiversity Foundation as part of the effort to preserve and promote biodiversity in Korea. Attended by Miguel Pascual, Marketing Director of Pernod Ricard Korea, and Jae Chun Choe, Chairman of the Biodiversity Foundation, the donation delivery ceremony highlighted the organic relationship between nature and people and the importance of biodiversity.
The donation will be used to support research on living beings and the environment and the "Joy of Diversity" project of the Biodiversity Foundation, a non-profit foundation aimed at conserving nature and biodiversity. The Joy of Diversity project is a program to provide an opportunity to discover the value of nature near us and rethink our symbiotic relationship with living beings. In particular, the donation will be used to make tree gifts featuring a mobile made of parts of plants picked up in the environment near us, such as fruits, leaves, and bark, along with a letter from an ecologist.
For the champagne brand Perrier-Jouët, nature is an essential condition for champagne making and a source of constant inspiration. Perrier Jouet believes that it must preserve the natural environment of the Maison and maintain an organic relationship with nature. Maison Perrier-Jouët takes action at every stage from the production of its champagnes to the brand identity of "champagne that transforms nature into art," such as the use of green energy, zero air transport policy, and zero-herbicide policy in the Perrier-Jouët vineyard.
“Pernod Ricard Group believes that our business is inextricably linked with nature and the ecosystem, and strives to grow and supply raw materials in a sustainable way," said Miguel Pascual, Marketing Director of Pernod Ricard Korea. "Perrier-Jouët also aspires to preserve the organic elements that make up the terroir of Maison Perrier-Jouët and to protect nature. Starting with this donation, we plan to continue our efforts for Korean society."
Meanwhile, Pernod Ricard group announced the 2030 S&R Roadmap based on the UN's Sustainable Development Goals (SDGs), and has made sustainability efforts throughout the business around the pillars of Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting.