“We aim to put a smile on our customers’ faces”

LG Electronics held its press conference, LG World Premiere, at the Mandalay Bay Convention Center in Las Vegas, Nevada, USA on Jan. 4, 2023. Under the theme of Life’s Good, CEO William Cho shared the company’s continuous efforts to create innovation for a better life and ensure a sustainable future for all.

Affirming the company’s commitment to take on new challenges despite any uncertainties, Cho opened the show by stressing that LG has known and truly believed that the answer is always with the customer. “The start and end of all innovation are our customers, and it is with this innovation that we aim to put a smile on their faces,” continued CEO Cho.

CEO Cho highlighted LG’s commitment to providing new value to its customers through the introduction of groundbreaking innovations, such as LG OLED, which has changed customers’ viewing experience completely. Now celebrating its 10th anniversary, LG OLED continues to set the industry standard for picture quality and unprecedented customer experiences.

To further expand the customer experience and enable TV users to redefine the viewing experience, the company is actively working with partners to introduce various new interactive services through LG TVs, including the online educational platform MasterClass, workout app MaxPro and metaverse service Sansar.

CEO Cho shed light on the mobility sector, where, after much hard work, the company has established itself as one of the auto industry’s preferred innovation partners with its vehicle component solution business.

LG has joined hands with some of the world’s most-recognizable auto brands, leveraging its customer insight from consumer electronics, advanced technologies and diverse areas of expertise to drive the in-vehicle experience forward.

The CEO also mentioned the company’s promise to increase the accessibility of LG’s products and services to ensure easy use by the disabled and elderly. Guided by feedback from LG’s ‘Disabled Advisory Group’ – in operation since 2021 and comprised of members with varying abilities and accessibility experts – the company is continuously introducing barrier-free products that can be conveniently used by all.