Beginning June 12 and running until the end of the month
LG Electronics’ new brand direction and visual identity bring a more dynamic and youthful look to the company’s products, services and communications. The new changes highlight LG’s positive, affirming message of Life’s Good, and can be seen across all manner of physical and digital touchpoints worldwide.
With employees just as important as customers, it was just as crucial for the company that the employees who make up the LG brand could truly feel and experience the newly reinvented brand direction and ultimate goal of making sure Life’s Good.
To do this, LG held its first-ever Life’s Good event for company employees in South Korea beginning June 12 and running until the end of the month.
The offline event was created to promote the brand value pursued by LG, and to provide an opportunity for all local employees – including executives – to gain a deeper understanding of what Life’s Good is all about.
To best remind of the company’s philosophy, the Life’s Good event was planned around LG’s core values. In line with the first value of ‘Uncompromising Customer Experience,’ the company ensured that the overall quality and design of the event space and goods distributed during the event were of the best quality.
Aligned with the value of ‘Human-centered Innovation,’ the company prioritized creating an event that would be meaningful for all employees.
And, following the last value of ‘Warmth to Power a Smile,’ LG aimed to host an event where all participants could take a break from work and enjoy the moment of ‘Life’s Good’.