POSCO joins in solving social problems by using POSCO steel
Steel ContiNew is an innovative project that leverages infinitely recyclable steel to repurpose deserted rural houses into sustainable spaces such as cafes and restaurants.
The title Steel ContiNew cleverly plays with the similar-sounding words ‘still’ and ‘steel’ to symbolize the ongoing transformation of contemporary steel that will persist into the future.
This is also in accordance with the project’s ethos of converting empty houses into environmentally-friendly and sustainable spaces.
At present, South Korea is grappling with notable societal challenges caused by a decline in population resulting from low birth rates, leading to a rise in the number of unoccupied residences, particularly in rural regions.
POSCO launched the Steel ContiNew project to address this issue by using steel based on its management philosophy of Corporate Citizenship: Building a Better Future Together.
Steel ContiNew went beyond conventional building remodeling approaches by revitalizing an entire village, converting four deserted rural houses into vibrant cafes and restaurants.
Breathing new life into vacant houses with POSCO steel
POSCO has articulated the meaning of sustainability inherent in steel, and the unique aesthetic beauty that only steel materials can offer, through the application of its diverse steel products. These products, noted for their environmental friendliness, stability, and economic efficiency, have been extensively used in the interior and exterior of remodeled buildings.