Starbucks Coffee Korea Co. opened its largest store in Seoul on Wednesday amid its growing popularity among local consumers.
The 1,097-square-meter store at Jongno Tower has about 100 coffee and tea items on the menu -- 30 percent more than the options provided at its other chains -- along with some 60 bakery products, according to the local unit of the U.S. coffee giant.
The new store is more than four times the average 264-square-meter size of Starbucks' chains, it said.
Sales of the coffee giant, operated by retail group Shinsegae in South Korea, first surpassed the 1 trillion-won (US$915 million) mark in 2016 on the back of solid demand.
Its first shop opened here in 1999. The company currently operates around 1,100 shops across the country. (Yonhap)
