BBC Worldwide called it the ‘sparkling disruptor’. So what is the buzz all about?
ALTR Created Diamonds are branded diamonds grown exclusively by RIAM Group, and is infusing new energy into diamonds with a strong new proposition in the market - a superior stone in a superior size at the same value.
It is a brand forged out of cutting-edge technology and amplifies the code of diamonds with greater size, brilliance and impact. Employing proprietary technology to replicate the conditions whereby diamonds form in nature, ALTR creates bigger, more brilliant certified Type IIA diamonds, identical in chemical, optical, and physical composition to the finest mined diamonds in the world.
|President Amish Shah of ALTR Created Diamonds|
ALTR is solely devoted to creating high-quality diamonds and stunning jewelry designed around these diamonds.
Every ALTR created diamond carries undiminished value and authenticity with certifications from Gem Certification and Assurance Lab (GCAL).
Amish Shah, president of the US-based created diamond house, says that transparency is essential to build trust in the market and confidence in the product. He believes that mined and created diamonds can co-exist so long as there is full disclosure to the consumer.
Shah, with prodigious foresight in anticipating new opportunities within the established industry, says - “There is no difference between an earth mined and created diamonds, because they are identical in chemical, optical, and physical composition to the finest mined diamonds in the world”. We are able to recreate the environment with our technology which allows us to grow the diamond from the seed”
|BBC World News - Amish Shah from ALTR Created Diamonds talking business with Aaron Heslehurst|
“Created diamonds should be presented as a separate category and a valid option that deserves respect. After all, it does offer a better proposition to the customer”, Shah remarked. “Nowadays, you need to build a brand and a messaging platform that people can connect with. This helps retailers too by creating demand for the product. ALTR created diamonds has a consumer promise that captures the product strength - Shine Brighter. Every woman desires a bigger, more brilliant stone. ALTR delivers on this desire.”
The parent company - RIAM Group has 75 years of experience in the mined diamond industry. It has the background and knowledge to bring vertical and integrated manufacturing of created diamonds and jewelry made from those diamonds to an international market. In fact, RIAM Group is the only fully vertical manufacturer of both mined diamond jewelry and created diamond jewelry. The ALTR brand manufactures only jewelry made of ALTR created diamonds.
Because ALTR is vertically aligned, it is the only created diamond house with the supporting infrastructure not only to grow, cut and polish its own supply of Type IIA created diamonds, but also design, manufacture and distribute fine created diamond jewelry. As part of its commitment to supply chain transparency and integrity, ALTR is also the only created diamond house with documented ethical and legal compliance at every stage of the process.
ALTR is fast expanding and plans forays into international markets in the near future. “We have a proposition that is hard to resist, we expect different markets across the globe to adopt it in a big way”, says Amish.
|ALTR can grow Type Ⅱ a diamonds of up to 4 carats in its laboratories|
Related news Link: https://vimeo.com/254704822
Kim Su-a firstname.lastname@example.org
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