AIA Life launches CSR initiative ‘Treasure Map Campaign’
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AIA Life launches CSR initiative ‘Treasure Map Campaign’
  • Kevin Lee 기자
  • 승인 2021.04.23 17:57
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Its second ‘Good Walking’ program to support the visually impaired

To recognize the International Day of Persons with Disabilities on April 20, AIA Life is remembering and supporting those in our community who are blind and visually impaired.

AIA Life, SK C&C, Cultural Heritage Administration executives pose for the camera after signing an MOU.
AIA Life, SK C&C, Cultural Heritage Administration executives pose for the camera after signing an MOU.

Peter Chung, CEO of AIA Life announced on April 20 the launch of the ‘Treasure Map Campaign,’ a CSR program that is part of the ‘AIA Vitality X T Healthy Habit’ health and wellness platform.

‘Treasure Map Campaign’ is AIA Life’s second ‘Good Walking’ program designed to give customers an opportunity to join AIA to contribute towards an important cause to support the blind and visually impaired.

Data shows that people with visual impairments walk approximately 1,700 fewer steps per day. This program seeks to support the visually impaired to stay physically active by helping to find areas where they can walk safely.

AIA Life will make a matching donation of KRW 1 for every 100 steps walked by customers during the campaign period. Also, if customers find and post photos on ‘AIA Vitality X T Healthy Habit’ of safe walkable roads or locations for the visually impaired, the company will make a matching donation of 5,000 won per post.

Through this campaign, AIA Life hopes to improve public awareness of and attention to the challenges around safe walking that affect the visually impaired and help connect visually impaired individuals to safe environments to walk in.

Funds raised through this campaign will be used to produce educational multimedia braille books that include audio and special types of braille. AIA Life is partnering in this campaign with SK C&C and the Cultural Heritage Administration, and held a formal MOU signing ceremony on April 20.

“We are very excited to give customers a chance to engage in healthy activities while helping to support those in our community with visual impairments exercise through safe walking and learn braille,” said AIA Life CEO Peter Chung.


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