By Editorial Writer Esi Han of The Korea Post
In the ever-evolving world of entertainment, where fresh and captivating looks are in constant demand, stylists play a pivotal role in shaping the image of celebrities. Ms. Choi Hee sun, the visionary founder of S-Image Collection, stands at the forefront of image-making companies that have captured the attention of industry insiders and the general public alike.
With an unwavering passion for fashion and an unwavering commitment to excellence, Ms. Choi has emerged as a prominent figure in the world of styling. Her exceptional talent for creating stunning and impactful appearances has earned her a stellar reputation, backed by an impressive portfolio that includes collaborations with renowned celebrities such as Kara, Girl's Day, EXID, Block B, AOA, TWICE, ITZY, and actress Han So hee.
Ms. Choi's journey into the realm of celebrity styling began unexpectedly. Initially drawn to a major in fashion design and the realm of broadcasting-related attire, fate intervened when she was introduced to an acquaintance through a broadcasting station official. This fateful encounter propelled her into the world of styling, where she has dedicated the past 23 years to mastering the art and striving to become the very best in her field.
As her reputation flourished, word of Ms. Choi's unparalleled expertise spread like wildfire, attracting a multitude of clients seeking her transformative touch. Starting with Kara and extending her reach to prominent girl groups such as Girls' Day, AOA, EXID, TWICE, and ITZY, Ms. Choi's stellar styling has become a driving force that further amplifies her influence.
When asked about one of the most meaningful moment in her career, Ms. Choi fondly recalls winning the Fashion Stylist Award at the prestigious Gaon Music Awards alongside TWICE and ITZY. This honor, bestowed upon her for her exceptional styling prowess, serves as a testament to the countless hours of effort and dedication she has poured into her craft. Even amidst grueling schedules that often extend into the late hours of the night, she consistently delivers outstanding results, relentlessly pursuing flawless styling that perfectly complements each concept.
Ms. Choi's invaluable contributions to the industry have garnered recognition from both industry insiders and the general public alike. In the world of styling, punctuality and attention to detail reign supreme. Ms. Choi, a representative of the S-Image Collection team, emphasizes the importance of effective time management in continuously creating new images that align with each artist's music and choreography. Beyond merely selecting the right garments, Ms. Choi and her team excel at crafting comprehensive styles that meticulously coordinate hairstyles, makeup, and accessories.
Reflecting on past experiences, Ms. Choi shares the lessons learned while styling each member of TWICE during the survival entertainment program "Sixteen." This time served as a valuable lesson in understanding each member's unique physical and attributes and aligning them with the agency's vision—an essential aspect of effective communication. Ms. Choi expertise and thoughtful reflection successfully resolved minor conflicts, ultimately realizing the most flawless appearances for each individual.
Over the past two decades, Ms. Choi has witnessed several transformative changes within the styling industry. Previously, a substantial portion of stage costumes required custom production, often entailing numerous sleepless nights in costume studios. However, with the advent of online and offline shopping, the industry has shifted towards purchasing and customizing items.
Driven by her passion, sincerity, and a deep desire to share her professionalism with the world, Ms. Choi established the S-Image Collection. This esteemed company offers personalized style consultations, makeup and hair color recommendations, fashion style guidance, as well as corporate and organizational styling services. The ultimate objective is to empower each customer to discover their confidence and unleash their best self.
In a world where image has taken on unprecedented significance, Ms. Choi's touch extends beyond mere appearances, profoundly impacting the hearts and minds of her clients. Through extensive research, she strives to help individuals embrace their true selves and radiate their inner and outer beauty to the fullest. Her office serves as a haven for gratitude expression and the sharing of transformative experiences, as countless positive cases continue to shape the lives of her esteemed clientele.