Editorial writer Esi Han of The Korea post
In an era marked by the ‘ten pockets’ trend, where opulence reigns supreme in baby products, Hartan emerges as the embodiment of German precision and luxury.
South Korea's rapidly declining total fertility rate, now at a mere 0.78, has intensified the spotlight on premium baby merchandise.
The premium stroller market, often regarded as the pinnacle of baby products, is experiencing unprecedented growth. This surge is propelled by the VIB (Very Important Baby) phenomenon and the concept of the‘Ten Pocket Baby,’ where a community of ten individuals collaborates to provide for a single child, including parents, grandparents, relatives, and acquaintances.
In this ever-evolving landscape, one German brand has set the gold standard for high-end strollers Hartan.
German Precision and Safety
Hartan, a fourth-generation family enterprise founded in Germany in 1892 by Johann Hartan, epitomizes top-tier German engineering. This "Made in Germany" baby carriage brand conducts exhaustive research, development, and manufacturing at its expansive 20,000 square meters headquarters in Germany.
At a time when most stroller brands rely on Chinese OEM production methods, Hartan proudly distinguishes itself as one of the few luxury stroller manufacturers in Europe. In 2020, it officially entered the Korean market under the name ‘Hartan Korea.’
In accordance with Mercedes-Benz's meticulous trim-sharing strategy, Hartan Korea offers two exquisite models: the Mercedes-Benz baby carriage Avantgarde and the AMG-GT.
These models are presented as limited editions, available for sale and subsequently discontinued after a year. To continually elevate the standard of luxury, a fresh and captivating design is unveiled annually, ensuring that each release remains both exclusive and highly sought after.
The Unveiling of the Mercedes-Benz Stroller
The term ‘Mercedes-Benz stroller’ has long been synonymous with luxury in the world of baby strollers. However, it has transcended mere designation and become a reality.
Hartan's Benz collection has been leading the charge in the European luxury stroller market since its debut at the world's largest Cologne International B2B Baby Products Exhibition Kind and Jugend in September 2019.
Developed in collaboration with Mercedes-Benz's design team and children's mobility experts, Hartan spearheaded the manufacturing, while Mercedes-Benz's design department led the overall design. This limited-edition collection features two models: the Mercedes-Benz baby carriage Avantgarde and AMG-GT, captivating with their blend of style and functionality and introducing a new design each year.
Exemplary Design and Unwavering Safety
Hartan's Mercedes-Benz collection of stroller models encapsulates the core essence of Mercedes-Benz cars, seamlessly integrating into their world of color, design, and materials. Remaining faithful to Mercedes-Benz's rich heritage, these strollers feature interiors adorned with certified organic cotton and seats thoughtfully designed for ultimate comfort. Ensuring stability and maneuverability, a lightweight aluminum chassis, a testament to centuries of German craftsmanship in stroller production, guarantees uncompromised safety.
AMG GT: A Tribute to the 'Silver Arrow' Legend
Drawing inspiration from the iconic 'Silver Arrow' legend of Mercedes-Benz, the AMG GT model boasts an elegant graphite gray chassis, enhanced by up to six suspensions for an unparalleled and luxurious riding experience.
A standout feature lies in its rear suspension, allowing seamless transitions between sedan and sports modes by precisely adjusting damping rigidity according to the weight of the infant.
The striking double cross wheel design, paying homage to the AMG model, further enhances its allure. Safety takes center stage, with a dedicated side brake ensuring secure strolling.
Moreover, an advanced five-point magnetic belt provides added security, preventing any unwanted slipping. Impressively, this model is meticulously crafted for convenience, featuring an all-in-one folding mechanism that reduces its size to a compact 69×58.5×31 cm—perfect for fitting in the trunk of a sports car.
Avantgarde: Elevating Luxury with ‘Vegen Leatherette’
Setting new standards in luxury, the Avantgarde model introduces ‘Vegen Leatherette,’ a material devoid of animal ingredients. Mirroring the tactile and visual opulence of the finest leather, it excels in both form and function. Despite its durability, it remains exceptionally breathable. Available in five captivating colors—denim blue, tartupo, opalis, steel, and magma gray—the Avantgarde model redefines the very essence of luxury.
Stay tuned for where we delve deeper into Hartan Korea's commitment to excellence beyond strollers and explore the preferences of discerning consumers in South Korea's thriving luxury baby product market.