By Vice Chairperson Joy Cho, President Kim Hyung-dae, Feature Editor Joseph Rhee
On Oct. 13, 2023, Ambassador Andrew Chernetsky of the Republic of Belarus, Mrs. Marina Kozhurova (spouse of the Ambassador of Nigeria) and a number of other senior members of the Seoul Diplomatic Corps (Bangladesh, Iraq and Czechland) visited the BBQ University in the Icheon City of the Gyeonggi Province, about an hour’s run by car southeast of Seoul.
It was another Diplomat Feminization Tour organized by The Korea Post media (publisher of 3 English and 2 Korean-language news publications since 1985) at the invitation of Chairman Yoon Hong-geun and other leading members of the BBQ University and Company.
The arrangement between the Seoul Diplomatic Corps and the BBQ University and Company was made by President Kim Hyung-dae of The Korea Post media and the actual work of the tour for the members of the Seoul Diplomatic Corps was conducted mainly by Vice Chairperson Joy Cho of The Korea Post.
It was another good tour where the ambassadors and other members of the Diplomatic Corps had a rare first-hand chance to have a look into how one of the leading non-Jaebeol Korean businesses was doing.
According to the BBQ management, the Chicken University is the "world's first and only chicken university" to foster successful restaurant entrepreneurs with no business experience.
Here are excerpts from the introductory remarks about BBQ by Chairman Yoon Hong-geun of the Genesis BBQ Group:
We were established to grow into the world's largest and best global franchise company and become a mecca for overseas expansion.
Genesis BBQ Group will become "the world's largest and best franchise group, the world's No. 1 company, and the millennial company, Genesis BBQ Group," leading the global franchise industry.
Genesis BBQ Group, which is fulfilling its dreams through new challenges and continuous innovation, started with "The World's Most Delicious Chicken BBQ" in 1995 and now operates 14 brands in Korea, including Olive Chicken Cafe, Olive Chicken, Chicken & Beer, and other brands representing Korea, and has written a new history in the Korean franchise industry.
We have a motto: “Do it immediately! Always! Do it until it's right!”
This rapid growth is due to the franchise industry's inherent value of "Survival of the BBQ Chicken depends on the survival of BBQ franchisees," the franchisee-centered management philosophy of "we will do whatever the customer wants," and the responsibility for the health and happiness of customers.
With the customer-centered management philosophy of being responsible for the health and happiness of customers, we satisfy the values of families (franchisees) and consumers together, with our motto, “do it immediately! Always do it! Do it until it is done!” All of it was possible because of the behavioral philosophy sustained by the spirit instilled in all our employees. In particular, Genesis BBQ Group actively copes with changes with passion and willingness to overcome challenges.
We have been constantly striving to create new opportunities, make today different from yesterday and tomorrow different from today, and create new history.
In 2005, we launched the world's first BBQ Golden Olive Chicken™ using 100% extra virgin olive oil, breaking new ground in global food culture by providing the world's best flavor and health value at the same time.
Since then, we have continued our efforts to provide customers with the best taste and health through BBQ blending oil based on extra virgin olive oil through our own independent development in 2023.
With continued growth in Korea, by 2030, the Genesis BBQ Group will have 50,000 franchisees in 197 countries around the world.
50,000 franchisees in 197 countries around the world. 'World's Largest and Best Franchise Group', 'World's No.1 Company', 'Millennium Company'
In addition, with continuous growth in Korea, in 2030, the Genesis BBQ Group will be the world's largest and best franchise group, the world's No. 1 company, and the millennial company, Genesis BBQ, with 50,000 franchisees in 197 countries around the world.
Genesis BBQ, the success myth of 2030
It is said that an artist uses all his or her strength to create a single work of art.
We, the Genesis BBQ Group, will devote all of our soul and passion to creating a success story in 2030 with our valued customers, families, and employees. Also, we will share the fruits of our success with the world's humanity, making the world's 7 billion people healthy and happy, and the founders who joined us, to become the most successful professional entrepreneurs in the world and fulfill their dreams and desires.
Our Mission at BBQ Chicken University is as follows:
Turning entrepreneurs into successful professionals
Expanding and reproducing successful business models through education
Opening a new era of global food culture for 7 billion people around the world with the world's most delicious chicken and passing on food heritage to future generations
The franchise industry is an education business.
Chicken University is a franchise education mecca that fosters successful entrepreneurs as the "world's first and only chicken university," turning even franchise owners with no business experience into successful entrepreneurs.
In addition, through the establishment of GFAC (Global Food Art Collage), it is evolving into a cradle for the training of food professionals such as bachelor's and professional bachelor's degrees in food service.
By teaching all courses in English, Chinese, Japanese, and French, GFAC is contributing significantly to the globalization of not only the domestic food service industry, but also the Korean food service industry.
Creating impetus in the development of the Korean restaurant industry
By cultivating the competitiveness of the domestic food service industry and raising awareness of the food service industry, we have laid the foundation for planting the soul of Korea in the world through our food culture.
Through systematic education programs and systems, we foster true food entrepreneurs and provide opportunities for ordinary consumers to understand and experience the food industry.
We are playing a leading role in furthering the development of the Korean restaurant industry.
Flavor is a Science
Since its inception, Genesis BBQ Group has been practicing pride in taste and craftsmanship with the catchphrase "Taste is also a science".
We are practicing the founder's philosophy that high cost is necessary for high quality.
With more than 40 master's and doctoral-level talents, the institute trains students in the exact flavors that Genesis BBQ Group has accumulated over the years, and cooking techniques that have been developed over the years, we are doing a great job of promoting and maintaining the unique flavors of Genesis BBQ Group.
Developing the Right Franchise System
By indigenizing the advanced innovative management technique, "Franchise system" to the Korean market, Genesis BBQ Group has established a Korean franchise business culture.
It is currently being recognized as a successful model for the right franchise business and is striving to implement the management philosophy of "Survival of the BBQ Chicken depends on the survival of BBQ franchisee.,"
Based on 21 years of know-how in the franchise business, Genesis BBQ Group is playing its role through "Chicken University".
Visiting members of the Diplomatic Corps to BBQ University on October 13, 2023:
Belarus:
H.E. Andrew Chernetsky, Ambassador of Belarus
Mrs. Marina Kozhurova, MME
Czech Republic:
Mr. Jose Augusto Saraiva Pinto, Deputy of Mission – Czech Republic
Bangladesh:
Mrs. Shuvra Fatema, MME of Deput of Mission – Bangladesh
Ms. Rifah Tashfia Shamin, Children of Deputy of Mission – Bangladesh
Iraq:
Mrs. Himdi Shatha, MME of Defense Attaché – Iraq
Ms. Altaeemi Jameel Noor Luaibi, Children of Defense Attaché – Iraq